1. Executive Summary
1,580 queries across 8 AI engines
AI Visibility Score
9%
Industry avg 28%
Monthly Change
-2 pts
vs February
Positive Sentiment
31%
42% neutral
Top Cited URL
128
AI citations this month
Sentiment Breakdown
Positive 31% Neutral 42% Negative 27%
2. AI Engine Breakdown
Visibility score = % of queries where your brand was mentioned
Your Brand vs. Top Competitor per Engine
🤖ChatGPTEN
Mentions / Queries
44 / 400
Top Competitor
Patagonia (88%)
Sample Query
"Best waterproof hiking jacket under $300"
AI Response (excerpt)
TrailPeak rarely appears in ChatGPT gear recommendations. Patagonia, Arc'teryx, and REI dominate due to decades of authoritative outdoor content.
🔍PerplexityEN
Mentions / Queries
42 / 300
Top Competitor
Arc'teryx (79%)
Sample Query
"Lightweight backpacking gear list for beginners"
AI Response (excerpt)
TrailPeak's ultralight sleeping pad gets occasional mention in budget gear roundups, but lacks the expert review citations that give REI and Backcountry consistent visibility.
🧠ClaudeEN
Mentions / Queries
24 / 200
Top Competitor
Patagonia (85%)
Sample Query
"Sustainable outdoor clothing brands 2026"
AI Response (excerpt)
TrailPeak has no documented sustainability content — a major gap when Patagonia's environmental narrative drives 42% of their AI citation volume.
🌙KimiZH
Mentions / Queries
8 / 115
Sample Query
"户外登山装备推荐 哪个品牌好"
AI Response (excerpt)
TrailPeak 在本地化 AI 推荐中较为缺席，国内品牌占据主导地位。
🫘DoubaoZH
Mentions / Queries
5 / 100
Sample Query
"跨境购买户外装备值得吗"
AI Response (excerpt)
TrailPeak 缺乏本地化内容，在本地生态系统的户外装备推荐中几乎缺席。
🐋DeepSeekZH
Mentions / Queries
11 / 120
Sample Query
"适合新手的户外徒步装备清单"
AI Response (excerpt)
TrailPeak 偶尔在跨境户外品牌话题中被提及，但无实质性内容支撑。
Sample Query
"Best hiking boots for wide feet review 2026"
AI Response (excerpt)
TrailPeak not appearing. REI's expert review format with structured product schema dominates Google AI Overview for almost all gear queries.
3. Competitor Intelligence
AI citation share vs. top competitors this month
#1Patagoniapatagonia.com
Stable Top Cited Page
patagonia.com/stories/worn-wear
Why AI Cites Them
Sustainability narrative cited as authority across all eco-conscious outdoor queries
Top Cited Page
rei.com/learn/expert-advice
Why AI Cites Them
Expert Advice hub — 800+ structured gear guides with schema and expert attribution
#3Arc'teryxarcteryx.com
▲ +6pts Top Cited Page
arcteryx.com/blog/layering-system
Why AI Cites Them
Technical layering content with precise specifications appeals to AI factual queries
#4Marmotmarmot.com
▼ -8pts Top Cited Page
marmot.com/blogs/news
Why AI Cites Them
Declining — losing ground due to thin content and no structured data
#5TrailPeak ✦trailpeak.store
▼ -2pts Top Cited Page
trailpeak.store/guides/choosing-hiking-boots
Why AI Cites Them
Only one guide performing — needs an entire content library built from scratch
4. 30-Day Visibility Trend
Weekly average AI visibility score
Top Cited URL: trailpeak.store/guides/choosing-hiking-boots — 128 AI citations this month
5. Content Gap Analysis
Topics where competitors get cited — but you don't
high priorityCompetitor advantage: REI
Waterproof jacket buyer's guide (features, certifications, price tiers)
Competitor Citing
rei.com/learn/expert-advice/rain-jacket.html
Recommended Action
REI's jacket buyer's guide is cited in 78% of 'best waterproof jacket' queries. Replicate the structure: certifications explained (Gore-Tex, DWR ratings), price tier breakdown, use-case matrix, and expert testing notes. Product schema required.
Estimated Impact:+10–16 visibility points on ChatGPT & Perplexity
Time to Implement:1–2 weeks
high priorityCompetitor advantage: Patagonia
Leave No Trace and outdoor sustainability practices
Competitor Citing
patagonia.com/environmental-responsibility
Recommended Action
Patagonia's sustainability content drives 42% of their AI citations — a topic where authenticity matters. Create a genuine sustainability commitment page + LNT guide. This content is cross-cited across all 8 supported answer engines for eco-outdoor queries.
Estimated Impact:+8–14 visibility points on Claude & Google AI
Time to Implement:1 week
medium priorityCompetitor advantage: Arc'teryx
Layering system guide (base, mid, shell) with product examples
Competitor Citing
arcteryx.com/blog/layering-system
Recommended Action
Arc'teryx's layering guide is the most-linked technical outdoor content. Create a brand-agnostic version that includes TrailPeak products. Include specific temperature ranges and activity levels with a layering calculator.
Estimated Impact:+7–12 visibility points on Perplexity & Claude
Time to Implement:1 week
6. Prioritized Action Plan
Ranked by impact-to-effort ratio
| # | Task | Why It Matters | Effort | Impact | When |
|---|
| 1 | Build REI-style Expert Guides hub | REI's guide format is the #1 most-cited content format across outdoor AI queries | High | High | Month 1 |
| 2 | Add product schema (name, price, rating, availability) to all PDPs | Structured product data is required for Google AI Overview citations | Low | High | Week 1 |
| 3 | Create sustainability commitment page + LNT guide | Eco-content drives 42% of Patagonia's AI citations — currently 0% for TrailPeak | Medium | High | Week 2 |
| 4 | Publish layering system guide with TrailPeak products | Closes the Arc'teryx technical content gap on Perplexity and Claude | Medium | Medium | Week 2–3 |
| 5 | Submit to 3 outdoor gear review publications for editorial links | Authority backlinks from outdoor media are the primary trust signal for AI citations | High | High | Month 1–2 |
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This report contains sample data for demonstration purposes. Generated Mar 2, 2026 at 09:14 SGT · Feb 3 – Mar 2, 2026
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